Ever since the whole modern console business began, the story was the same: you pay cheaper console part and compensate later with the purchase of games that subsidize the hardware.
But back in 2003, [then only] Activision jacked up price of a PC game to a new level: in order to buy Doom 3, you had to pay between 55 and 60 dollars/Euro, or about 45 quid at the time when British pound still meant for something. Doom 3 also came with the most pathetic bundle – carboard box contained one CD case with the game DVD inside, pathetic manual and a registration card.
As you can see for yourself, prices are identical for all three major platforms…
In a run up to the release of Call of Duty: Modern Warfare 2, e.g. Call of Duty 6 – Activision Blizzard decided to set equal pricing between PC, PlayStation 3 and Xbox 360, e.g. 60 USD/EUR or 55 British pounds. This is nothing else but an unjustified a 10 USD/EUR price hike between previous titles and this one. Percentage wise, rising up a price by 20% is really an interesting move which backfired the last time around [remember that sales battle between Far Cry, Half Life 2 and Doom? Thought so.]
Now, one cannot stop wondering? if a reaction to this move results in a fall of sales and rise of piracy, who will be the one to blame: consumers for not allowing to be ripped off or a greedy publisher?