RIM’s first tablet came to market on Tuesday, achieving above expected sales results, beating hyped tablets such as Motorola’s Xoom. As usual, experts at iFixit tore it apart what’s beneath the bonnet.
All of this runs RIM down for $205 for each PlayBook sold: note that marketing, R&D and other costs are not included
According to UBM TechInsights, the bill of all materials used to produce the PlayBook stands at $205. Given that the price of building an iPad is set at $280, it looks like RIM made the first challenger to the iPad’s BoM, thus going head to head against the iPad in terms of profitability.
Be that as it may, in the following images you can see how the BlackBerry PlayBook looks under the hood. First off, we see that it is fairly easy to open up the tablet and see what’s hiding bellow the bonnet.
RIM BlackBerry PlayBook motherboard: TI OMAP4 processor, SanDisk NAND. Other logic by TI, STMicroelectronics, Bosch, TriQuint and other manufacturers
The motherboard is particularly modest in size, yet it packs a multiple components such as Texas Instruments OMAP4 (4430) System-on-a-Chip module, SanDisk-Toshiba 16, 32 or 64GB NAND Flash module – overall, 12 logic chips are located on a single PCB (Printed Circuit Board).