This year, Qualcomm decided to renew their UPLINQ conference which has a very heavy focus on developers. Qualcomm?s original developer conference was primarily for their BrewMP OS, but as they began to branch out into multiple operating systems across multiple ecosystems, they realized that a BrewMP developer conference was not enough. So, in order to reflect the changing tide within the company they changed their conference and created UPLINQ.
This year?s UPLINQ has promised to be better than last years with the upbeat expectations for Qualcomm as well as their recent acquisition of Atheros and their continued work on Augmented Reality. Part of this is due to the guest speakers that Qualcomm has lined up, those people include Paul Rubenstein of HP, Peter Chou of HTC and Stephen Elop of Nokia.
Part I of the Opening Keynote. Available in HD Ready and Full HD Resolution
During the Opening Keynote, Paul Jacobs did anything any self respecting CEO would do, look to the future. The Keynote speech (which we have available in 1080P in multiple parts on our YouTube Page) was an amalgamation of future ambitions that Qualcomm is excited about. These varied from the development of their Dual-Core processor based chips as well as their involvement in 3D and Augmented Reality. Furthermore, there was a slight focus put on other ways that connectivity could improve our lives and our entertainment. The focus seemed to be on numbers and growth and showing that all of Qualcomm?s ventures are in markets that are clearly still growing quite strongly. The one seriously missing mention during Paul Jacobs? keynote was the lack of any mention of their Mirasol technology. Many analysts are hoping that Qualcomm?s foray into displays does not end like their FloTV venture that ultimately failed and left a bad taste in everyone?s mouths.
Second part of the Opening Keynote. Available in HD Ready and Full HD Resolution
Qualcomm has had a barrage of announcements in these past 48 hours (as they have in the days leading up to and during UPLINQ). Interestingly enough, Qualcomm did mention their advancements with Atheros and their Tri-Band Wi-Fi among other things. Qualcomm also announced a Snapdragon Game Pack which follows their competitor?s (NVIDIA Tegra Zone) move to do the same by supplying quality content specifically tailored for their processor. This shows that Qualcomm recognizes the importance of quality content in order to properly drive the sales of their own hardware. This is why Qualcomm created a joint venture with the CAA (Creative Artists Agency) in order to help facilitate creativity in the mobile space and also introduce mobility in the creative space as well. This continued approach will only strengthen Qualcomm?s position in the market not only as a leader but as a leading innovator.
Third part of the opening keynote was dedicated to the announcement of joint-venture with CAA
And even though Qualcomm has seemingly put quite a large focus on HTML5, they still are showing that they believe that Adobe’s Flash is still important to support and improve upon. As a result of this, they announced that they would be improving full Flash functionality within the browser and enabling users to play back Full HD video through Flash. This is likely a primer to what we can expect all Snapdragon processors to be able to do in HTML5 as well. The good thing, though, is that even though Qualcomm is looking to the future with HTML5 they also recognize that right now Flash is important to support and improve it for as long as it is important to consumers.
Part IV of the keynote discusses the ecosystem, starting with Sony Ericsson
As if that all wasn?t enough for one day Qualcomm also announced that they would be collaborating with Microsoft in helping develop the newest version of Windows for mobile devices (mainly tablets). This task will primarily be given to Qualcomm?s MSM8960 processor which will show quite a bit of promise for Windows 8 in tablets as Microsoft has demonstrated. Furthermore, Qualcomm anticipates that their APQ 8064 quad-core processor that will be shipping in quantity in 2012, will likely be the successor to the MSM8960 on the Windows 8 for ARM platform.
Fifth part of the keynote is the announcement of Qualcomm’s first dual-core GPU, the Adreno 220
We cheerfully await tomorrow?s keynote and whether or not Stephen Elop will be making any sorts of announcements, perhaps pertaining to Nokia, Windows Phone and Qualcomm. Needless to say, we?ll see and maybe all will be forgiven between Qualcomm and Nokia tomorrow.
Multiplayer game demonstration on an smartphone concluded the keynote session