Companies need to balance their product lines. When one product, in this case, the Blackberry Smartphone, is falling from favor, development departments have to cook up something to replace that diminishing income stream. Research in Motion (RIM) is announcing its new plan to buck up their bottom line.
BlackBerry?s Latest Announcement – Its Mobile Device Management Service
A software system, BlackBerry Mobile Fusion, is aimed at tracking and protecting mobile phones. Not only for BlackBerry phones and PlayBook tablets, RIM?s Mobile Device Management (MDM) service is multi-platform. Smartphones and tablets running on Android, Apple, and RIM?s own new BBX operating systems can also be scrutinized on one web-based console. Whether the devices are employer supplied or brought from home by the individual employee, (BYOD, Bring Your Own Device), Mobile Fusion keeps an eye on them all.
Prior to Mobile Fusion, RIM announced its BlackBerry Management Center, in August. It is a free service providing small businesses with a means of centrally managing and supporting their employees? BlackBerry smartphones in the cloud. BlackBerry Mobile Fusion expands the company?s services to include competitors? devices.
Last month, the company unveiled their new mobile platform BBX at BlackBerry DevCon Americas 2011. BBX makes use of QNX and includes new BlackBerry Cascades UI Framework for advanced graphics which was scheduled for beta in fall 2011. Future BBX-based tablets and smartphones will support Adobe Flash which may put them behind the curve as developers are moving towards HTML5 instead.
BlackBerry?s PlayBook will have a new developer version soon
Consistent with its expanding compatibility with other OS environments, RIM is coming out with a developer version of BlackBerry PlayBook OS 2.0. This should help the PlayBook which initially got off to a rocky start. The developer?s kit includes BlackBerry Runtime for Android Apps and the BlackBerry Plug-In for Android Development Tools to encourage software developers to bring Android applications to BlackBerry PlayBook tablets.
Alan Panezic VP of Enterprise Product Management at RIM is not a stranger to success. In 2010, he accepted the Global Mobile Award for RIM?s BlackBerry Enterprise Server v5.0. Today, he made the enterprise mobility solution announcement.
BlackBerry?s Mobile Fusion is set to help IT departments control wireless access to confidential company information. The new offering allows technicians to manage configuration, security, and connectivity such as Wi-Fi, VPN, and certificates. Lost devices of the named operating systems can be locked or wiped remotely.
Twenty-seven year old RIM is listed on both NASDAQ (RIMM) and TSX (Toronto Stock Exchange: RIM) in Canada where the company is headquartered. RIM?s stock at $17.37 is in the bottom fourth of its 52 week range of $15.98 to $70.54.
However, its still low price rose 5.53 percent after Mobile Fusion announcement. Its Canadian stock exchange counterpart follows a similar pattern.
Enterprise customers are currently performing beta testing on BlackBerry Mobile Fusion. You too can get on the testing list by contacting RIM. General availability is scheduled for late March, 2012.