One of probably most important people in the industry (that you never heard off) decided to add another semiconductor company to his resume. After ATI, AMD, GlobalFoundries and Intel, his next destination is San Diego.
Jon Carvill’s last job at Intel was trying to get the message of Intel Media business division out, but numerous delays and corporate inability to achieve a deal with content providers lead to a decision that Intel decided to start shopping it around. It looks like Jon got bored with the continuous roadmap slip ups and questions from media and analysts. Or worse, an uninformed Board of Directors. Before Intel Media, Jon worked in Investor Relations to get Intel’s smartphone message out.
Prior to joining Intel, Jon Carvill worked at ATI Technologies and AMD, as well as being one of key members of the team that worked on the Mubadala Abu Dhabi – AMD (Mubadala now owns a double-digit percentage of AMD) and ATIC – AMD – GlobalFoundries deals. As it usually happens, the former and not-forgotten AMD management wasn’t keen on awarding people that saved that company’s destiny and kept extracting money from the company until AMD almost filed for Chapter 11 (bankruptcy).
Qualcomm’s Anand Chandrasheker was in the news for all the wrong reasons: Eight-cores are dumb, who needs 64-bit? Picture credit: Engadget
After learning that Jon is leaving Intel from a very reliable and up-the-ranks sources, we managed to scoop up where his next destination is. San Diego and Qualcomm. Qualcomm looked for a person that can save the company image after Anand Chandrasekher (another ex-Intel executive) made Intel-style blunders such as "Eight-core CPUs are dumb", "who needs 64-bit anyways" (when commenting Apple’s A7 chip). That comment burned Qualcomm’s reputation to the point where Anand was ‘asked to disappear’. As we all know, when AMD announced its 64-bit instruction set (AMD64 or x86-64), Intel banged on the same drum, claiming that no one needs 64-bit for desktop. At the same time, Intel was developing "Yamwhill" technology, or licensed version of AMD’s technology.
The challenges Carvill and the rest of PR / IR (Public Relations, Investor Relations) faces at Qualcomm are numerous. The company is nowhere with the next-generation nodes and plans to live ‘la vida loca’ in TSMC’s 28nm node (while the competition migrates to 20nm and 14XM), 64-bit plans are as vague as possible and at the same time, the market does not seem to understand just how big Qualcomm is and is starting to focus on the negatives.
The challenges facing Qualcomm are numerous and we’re not surprised to learn that the company tried to acquire top talent from AMD, Nvidia and other companies. However, with all respect to the individuals that were interviewed for the job, perhaps Jon Carvill is the best man for the job.
The question is, what will the focus of Qualcomm’s new message will be? One thing is certain, focus has to be on ‘no more short-sighted, bridge-burning statements’.
Mr. Carvill was unavailable for comment at press time. We have also reached out to Qualcomm for comment and have no received any comment at the time of publication.