Twitter (NYSE:TWTR) today announced that it would be adding a Buy Now button to Twitter, specifically on mobile.

This is yet another move by Twitter to increase their profitability through finding more revenue making opportunities, this follows its partnering with Amazon to tag purchases on Twitter back in May for adding to an Amazon cart. If anything, this Buy Now button is an evolution of that idea, making Twitter the direct point of sale instead of trying to send you somewhere else to buy the item. Twitter has hundreds of millions of users and if it makes this work right, it may actually have figured out eCommerce through social media before another social media company, Facebook (NASDAQ:FB).

What this also does is give Twitter easier access to consumers’ credit cards, which could in turn allow Twitter to effectively become their own marketplace where bands, brands and other companies looking to sell something could sell direct through Twitter and use it as a marketplace in addition to a social media marketing platform. By incorporating Buy Now into Twitter as a whole, the company could effectively start to compete with the likes of Amazon and other etailers that generally have to wait until a consumer is referred to their site through Google or some other form of social media like Pinterest or Facebook. What will be interesting to see is whether or not Facebook and Pinterest will follow Twitter’s lead with this move and add similar Buy Now features to their websites as well. Even though, Pinterest technically already does this with many of its links, it is not directly selling the products, it’s merely a referral platform.

Twitter Buy Now

Twitter’s shares are currently up over 2.5% on this news, clearly indicating that investors are happy with the direction that Twitter is moving, and its really hard to argue with because it makes sense and doesn’t appear to be very intrusive at all. I suspect that consumers will welcome this feature and won’t have much backlash at all. Obviously, this Buy Now button isn’t some sort of wild innovation, but it is a way for social media to become more serious and Twitter to become more profitable.

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In the company’s continued efforts of not agreeing to settle with any patent trolls, Newegg has once again defeated a patent troll in partnership with GEICO to fight off BS patents and patent claims. In a blog post titled, Patent Trolls, They Fold Like a Cheap Suit When Faced With Trial, Newegg’s Chief Legal Officer,Lee Cheng talked about the company’s latest run in with a patent troll from the mecca of patent trolls, East Texas. The litigant, Macrosolve, started this series of litigation in 2011 with a filing of more than 75 lawsuits in the Eastern District of Texas against companies from all different types of industries. They claimed that these companies were distributing electronic forms over the internet or to mobile devices and then collection reviews and the responses would be liable for patent infringement. And as Newegg’s Lee Cheng states, with such a broad definition, virtually no company is safe from such a ridiculous patent.

Because Macrosolve is a patent troll, their plan was to sue a dozen or two companies at a time and offer them to settle. These settlements netted Macrosolve more than $4 million in settlements, while Newegg and GEICO held out and fought back. This is primarily because most companies’ lawyer fees if they were to go to court would be greater than if they were able to agree to a settlement. This mentality and legal climate is what enables these patent trolls to continue to exist and extort companies of all sizes. However, many of these patent trolls go after companies that they believe will settle rather than take them to court.

Lee Cheng also stated, “In a sense, we are disappointed because we were robbed of an opportunity to prove in court that Macrosolve was and is nothing more than a serial, shameless abuser of patent rights, with a poor-quality patent that has not even survived its first reexamination. Macrosolve failed to create products and services that real customers found valuable, whose principals decided to turn it into a corporate parasite. It is not a coincidence that faced with its first real opposition in Newegg and Geico, Macrosolve folded like a cheap suit, and dismissed its lawsuits against all defendants.” He continued, “I could never figure out how Macrosolve would not be required to publicly and timely disclose the fact that its primary asset, the ‘816 Patent,’ was the subject of a final rejection in reexamination or that it dismissed almost all pending lawsuits with prejudice. What was most bizarre was how Macrosolve’s stock price traded up the day that the USPTO issued the final rejection of the ‘816 Patent’. Curious. Definitely worth someone’s attention.”

So, even though the court dismissed all of Macrosolve’s claims against Newegg, Newegg still itends to seek all of its fees and costs against Macrosolve for abusive litigation tactics. However, because of the way of how these patent trolls are created and maintained, even if Newegg were to win these claims of fees and costs against the patent troll they would simply file for bankruptcy after paying out the $4m they’ve paid out to their principals and lawyers. The real truth is that nobody is being held accountable for these patent trolls litigation and that no individual is being held accountable for their actions. We need patent reform for a lot of reasons in America and this is clearly one of them. Hopefully this will ruin Macrosolve’s patent claims in future litigation so that others can simply point to Newegg’s dismissal and not waste legal resources and money on court.

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We’re now moving Bright Side of News* to a company that offered us service and comes with a credible background, with multiple 100, 10 and 1Gbps links and is the host to large ISPs and .com domains on the West Coast. Given the time needed for the DNS address change, we probably won’t be available until the weekend. We apologize for any inconvenience caused by this unprofessional behavior, but we are powerless to change the service sooner.

If you are planning on starting a new business, be vary of webhosting services out there in order to avoid becoming a victim of your own success. BSN* became a 3mth average Top 200K site on Alexa.com in 55 days and reached Top 50,000 sites on Quantcast. Our former hosting service did not liked that and probably prefers to use 300-visitor-a-day blog owners in their success stories instead of serious business such as ours.

The announcement given on the old BSN* still stands – we are going to bring version v1.0 next week, featuring HD galleries and more importantly, HD videos. With a stable and professional service at our new provider, we believe that the availability issues will be the thing of the past. Thank you for your patience.

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