Verizon (NYSE:VZ) is trying to get on the softer side of consumers. You could either consider this the more emotional side, or the software side, either would be applicable here. Verizon is deeming the day before Thanksgiving, November 26th, one of the busiest travel days of the year Connection Day. Connection Day is Verizon’s way of saying thanks to their customers and anyone that might need some help while they’re traveling home for the holiday.

The first thing they’re doing is that they’re giving existing Verizon More Everything plan customers a free, one-time gift of 1GB of data and another 1GB of data for the next billing cycle. In addition to Verizon’s own customers anyone and everyone can get in on Verizon’s Connection Day ‘gifts’ or ‘free offers’ by simply heading over to the Connection Day page.

Verizon FIOS is offering free mobile access to their popular movies and TV Shows on November 26th via their FIOS Preview mobile app.

Verizon has partnered with Amazon to offer a selection of 10 free/discounted apps, plus two free Audible.com book downloads (for new members) or $10 in Audible credit (current members). You will also get 10 free songs from Amazon Music and 10 curated playlists with Amazon Prime Music.

Apple has also joined the Connection Day gifting craze by offering a ‘special offer’ which will be revealed on November 26th, Connection Day.

Verizon also partnered with Condé Nast to offer free digital edition downloads of all 17 of the company’s publications which include Wired, Vanity Fair and GQ.

Verizon has also partnered with Boingo and GoGo to offer half an hour of free internet service in airports and planes on November 26th, Connection Day. And if you’re flying on Jet Blue, there will be free in-flight Wi-Fi for all flights between November 26th and December 31st.

Last but not least, Verizon partnered with Pandora to offer a free seven-day trial of Pandora One (Pandora’s premium subscription music service).

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As T-Mobile (NYSE:TMUS) continues on the company’s attack on its competitors, the company held its Uncarrier 7.0 event, representing the company’s next move to help consumers while sticking it to the company’s competitors. During the Uncarrier 7.0 event in San Francisco, the company’s CEO John Legere introduced a multitude of Wi-Fi enabled technologies that will help improve the quality of T-Mobile service.

As a part of Uncarrier 7.0, T-Mobile is going to be enabling Wi-Fi calling on all of the phones that they sell in store, which means that they very likely will not be carrying devices like the Nexus 5 in-store. Most Nexus 5 users will still be unable to make use of T-Moble’s Wi-Fi calling feature, even though it is quite awesome and enables you to make calls using Wi-Fi as if you were connected to a tower. This is perfect for areas with poor to no reception as well as to help improve call quality in areas like your home if you spend a lot of time in your home but still use your smartphone a lot. T-Mobile will also be creating a small JUMP window for any current T-Mobile customers that don’t have a T-Mobile branded device with Wi-Fi hotspot to enable to them to get one if they’d like (costs associated must still be paid). T-Mobile really wants people to leverage Wi-Fi connectivity more, especially when they have pretty decent home connections. They want to expand their network beyond just cell towers.

Part of that is T-Mobile will also be supplying, with a small deposit, home Wi-Fi hotspots. T-Mobile is calling these CellSpots but they’re really just home Wi-Fi networks dedicated for phone connectivity and use regular off-the-shelf ASUS routers with some custom firmware to give voice data priority over all over data. The CellSpots themselves use 802.11 a/b/g/n/ac wireless technology, so there’s nothing really special about them other than the fact that they’re technically free and will help you get better voice coverage in your home.

In addition to that, T-Mobile has also struck up a deal with GoGo in-flight Wi-Fi service to deliver free texting and voicemail service on any GoGo enabled flights. Since calling is effectively banned on all airlines, T-Mobile is only enabling the ability to text your friends for free from 30,000 (or more) feet. While this may not be a huge factor for many, the reality is that GoGo’s Wi-Fi service only enabled internet chat and smartphone internet connectivity, but no text messaging or voicemail.

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