GoPro (NASDAQ:GPRO) today announced its GoPro Hero4 Black and Hero4 Silver as well as its new Hero budget camera.

However, the big deal was that GoPro had finally released a camera that could really do 4K video at 30 FPS and that’s exactly what the GoPro Hero4 is capable of. And in typical GoPro fashion, the company already has a promotional video showing you, in 4K, what this new camera footage looks like. The great thing is that GoPro has uploaded this footage in 4K, so if you’ve got a 4K TV or a 4K monitor you should be able to view it in its full 4K glory. If you watch the video, you’ll also notice that the GoPro Hero4 is used in a lot of drone flights for this video, which makes the 4K seem all that more impressive.

While it doesn’t make much sense why GoPro didn’t call it the Hero4K, there’s a good chance that we could see the company releasing an updated version of the Hero4 that isn’t called the plus edition but rather the 4K edition. Except, that will possibly confuse consumers as to whether or not the Hero4 has 4K capability or not. This is a clear marketing and branding opportunity lost for GoPro, which is a bit unfortunate, but they may redeem themselves somewhere else later on. Also, this camera will sell for a whopping $499, which is $100 or 25% more than any camera GoPro has sold before.

Another thing to keep in mind with the Hero4 is that it still has a microUSB 2.0 connector, which means that the data throughput on the GoPro Hero4 is still very low for a camera capable of outputting 4K video files. As such, it may actually take quite a bit of time to pull video files from the camera and you may be better off taking the memory card out and putting it directly into your computer. Additionally, still using miniUSB means that you have to keep a miniUSB cable around for charging the damn thing because virtually no devices nowadays (other than GoPros) use miniUSB.

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