HTC (TPE: 2498) and Samsung (KRX: 005930) both introduced its new low-cost mid-tier smartphones to Taiwan on Feb. 9.

HTC, the Taiwanese smartphone maker, introduced the Desire 626, which is equipped with a 5-inch HD 720p display, a Qualcomm Snapdragon 410 quad-core 1.2GHz processor, 1GB of RAM, 16GB of internal storage capacity, a 13-megapixel main camera, a 5-megapixel front-facing camera and 4G LTE connectivity.

HTC North Asia President Jack Tong (董俊良) described Desire 626 as a feature-rich model at a low price. Without revealing the deal date for its debut, Tong said that the new mid-tier smartphone will be available later this month at US$190 each, and it will target budget-conscious and young consumers.

“We hope that our total sale volume and market share will see significant growth this year,” Tong said.

Tong said that HTC had the highest share in each of the US$483-US$645, US$322-US$483 and US$161-US$322 phone segments in Taiwan last year, and that the company is planning to extend its success to the lower price band this year. He said that HTC is targeting a 25% share of the sub-US$161 phone segment in 2015, which will translate into an estimated 375,000 units of phone sales for HTC and boost the company’s overall market share in Taiwan by 5%.

Samsung Galaxy E7 (Photo Courtesy of Samsung)

For Samsung, HTC’s Korean rival, the new Galaxy E7 is the weapon to compete with HTC’s Desire 626.

The Galaxy E7 is Samsung’s first mid-range smartphone which comes along with a 5.5-inch display and a price tag of US$317.

The E7 also marks Samsung’s latest foray into the sub-US$322 price band, as Taiwanese smartphones priced between US$161 and US$322 accounted for about 33% of total sales last year, up from 24%.

“Samsung is a pioneer of 5.5-inch smartphones,” said Andy Tu (杜偉昱), general manager for Samsung Taiwan’s mobile communication team. “We are aiming to provide a full range of products before the Lunar New Year holiday.”

In addition to the Galaxy E7, Samsung also introduced the Galaxy E5 and the Galaxy Grand Max. The 5.25-inch Grand Max will go on sale later this month at US$257, while the price of the 5-inch E5 will be announced at a later date.

The post HTC and Samsung Introduce Mid-Tier Smartphones to Taiwan appeared first on VR World.

Marvell (NASDAQ:MRVL) has announced today two of its newest 4G LTE-capable SoCs aimed at the low-cost smartphone market.

The Marvell PXA1908 and PXA1936 are Marvell’s latest SoCs that are aimed squarely at a global market for global LTE deployments. Both the PXA1908 and the PXA1936 are Marvell’s own 64-bit entrants into the SoC market for low-cost smartphones, utilizing ARM’s own A53 CPUs in 4 and 8 core configurations in order to deliver reasonable performance at low power.

The PXA1936 is Marvell’s higher-end 64-bit offering with a combination of the 8 ARM Cortex-A53 with a Vivante GPU capable of 1080P display and video playback as well as support for a camera of up to 16 megapixels. This is in contrast with the PXA1908, which is also a 64-bit based SoC, but with only four ARM A53 CPU cores and a Vivante GPU capable of only 720P and an image signal processor for 8 megapixel cameras.

Also, Marvell has included some advanced security features into the PXA1936 in order to enable trusted computing, DRM and mobile payments. This means that OEMs can utilize this SoC for virtually any purpose and not worry about missing features. Speaking of features, it also has an integrated location and sensor hub for added efficiency and power reduction.

The modem on both of these SoC’s is Marvell’s own and is capable of LTE TDD and FDD and maximum speeds of Cat4, which is currently enough for what most operators are delivering outside of Japan and Korea, but still far behind industry leaders like Qualcomm with Cat6 LTE. Even so, nobody is shipping Cat6 LTE for low-cost smartphones, so Cat4 LTE is more than good enough for this market segment.

Marvell’s SoCs with multi-mode LTE are already certified for use on Verizon and China mobile and are already in the AT&T modem certification process and are testing in Japan and Europe as well. These SoCs are already in the process of shipping to customers and Marvell expects that customers will have devices on the market in 2015, which means we could see some fairly decently powered sub-$100 smartphones and tablets with Marvell’s chips inside of them.

The post Marvell Announces Two Low-Cost Global LTE SoCs appeared first on VR World.