Sony (NYSE: SNE) has announced that the long-awaited Spotify app will launch on PS3 and PS4 later today, and that the app will be exclusive to PlayStation systems “for the foreseeable future”.

The PlayStation Music app, which taps the power of the music-streaming service Spotify, is free on both PlayStation consoles.

An active PlayStation Plus isn’t required and it’s free to listen to music, however a premium subscription is offered for $9.99 a month that blocks out ads and improves stream quality. Sony is offering a free 30-day trial for the service.

The app will be available to download on the PlayStation Store, but most users will find it already on their console, replacing the Music Unlimited app on the main menu.

Using PlayStation’s new Spotify app, users can easily listen to customized playlists and music tracks without going through the hassle of switching between the pesky Music Unlimited and the game session.

Sony has locked down exclusivity rights for Spotify as well, signalling that app software has joined as a major contributor of the timed exclusivity console wars.

“PlayStation [consoles] have gaming exclusivity,” Sony Computer Entertainment Europe UK marketing director Murray Pannell told Eurogamer.

But how long with the timed exclusivity last? “That’s to be decided exactly, but certainly for the foreseeable [future].”

While Microsoft’s (NASDAQ: MSFT) Xbox One won’t get access to Spotify, it does have its own premium console-based music streaming service called Xbox Music Pass. The service is priced at $9.99 a month and features cross-platform streaming across various devices, and even supports offline streaming.

The Spotify PS4 and PS3 is a win for Sony because it replaces their awful Music Unlimited service and lets users actually listen to music while playing a game. But in terms of competition, it isn’t a big deal to Microsoft, considering it has its own unique multi-platform music service.

Along with the live TV streaming service PlayStation Vue, this move into a more consolidated music streaming service fits in with Sony’s major new rebranding focus.

It’ll be interesting to see how app software is leveraged in the future to bolster each console brand, and how it fits in with each company’s growing ecosystem.

Also before you hand over your credit card information to Sony, be aware that the company doesn’t have the best track record in regards to protecting your info, and is constantly hit by hackers. Buyer beware!

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