Lenovo just released the Yoga 3 Pro and the Yoga Tablet 2 Pro, while it announced the Yoga Tablet 2.  The Yoga 3 Pro has a new watchband hinge, QHD+ display (3200×1800), and the new Intel Core M Processor.  The Yoga Tablet 2 Pro has a 13.3″ QHD IPS display (2560×1140), 2GB of LPDDR3, Intel Atom Processor, and features an integrated projector in the frame.  The Yoga Tablet 2 features a kickstand , ergonomic cylinder grip, and a Intel Atom Processor

Yoga 3 Pro

One thing that is first noticeable about the new design is the watchband hinge that is made out of 813 individual parts.  It is supposed to provide a much more stable touch usage and has the ability to lay flat at 180°.  The notebook is incredibly thin at half an inch thick and it weighs only 2.62lbs.  The Display is a 3200×1800 wide view display that has touchscreen capabilities. Interestingly the audio which is by JBL is said to optimize itself to every way that you use the device.  The Intel processor tasked with powering the device is the brand new Core M-70 CPU.  The device sips power, giving it up to 9 hours of battery life.  The Yoga 3 Pro is available to order from Lenovo’s web store now and it starts at $1,350.

Yoga Tablet 2

Clearly one of the first things that you will notice about the Yoga Tablet 2 design is the battery cylinder along the side.  The design is supposed to help give you a good grip on the unit, though it also houses the battery.  That battery has some definite power since it is supposed to be able to power the device for up to 18 hours, which is more than enough for a Netflix binge session.  A very unique feature you will find in the line is Wolfson audio processing, which is much higher quality that most standard equipment.

The devices have an integrated 8MP rear camera that features a f/2.2 wide aperture lens with a glare reducing glass element, this is paired with a back illuminated sensor for higher quality images.  The Yoga Tablet 2 is available in 10″ and 8″ screen sizes (1920×1200 IPS) with either Android 4.4 or Windows 8.1 as the operating system.  All of the devices share the same processor, the Intel Atom Z3745.  The starting price for the devices is $250, for the 8″ Android 4.4 model.

Yoga Tablet 2 Pro

The Pro model has the same specs as the base model, but spices things up a lot.  The most interesting thing you notice is that there is an actual pico projector the cylinder in this model.  This would be amazing to take to show grandma and grandpa a slideshow of pictures of the kids, or your vacation shots to your friends.  Also getting the Pro treatment is the audio system which is an 8 watt system that incorporates a 5 watt subwoofer and Dolby™ surround sound.  The display is also upgraded to a 13″ quad HD IPS panel that has a resolution of 2550×1440.  The Yoga Tablet 2 Pro is priced at $500 and is available now.

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Lenovo surfs the hot waves of Japanese summer with a marketing idea combining beaches and tablets.

Summers in Japan may be notoriously hot, but it is one of the better reasons for people to hit the beaches there. In fact, Lenovo’s latest marketing strategy in Japan rides on this very notion, with a little familiar twist of course. If you’re already used to iPads as food menus, then the idea may already be quite familiar, though this may offer something  a bit more.

The Lenovo House Beach Marche, as it is called, looks like an unassuming little beach house plastered with Lenovo flags and tarps that is currently located somewhere around Japan’s Yuigahama Beach in Kamakura City. From a distance, it may look like a special company event booth, but once you take a step inside, you’ll instantly realize that it’s a tech-stylized beach restaurant.

Each of the Yoga Tablet 8 units that are placed on the tables can be used for the shop’s “Beach Concierge” service, letting you order food, snacks and drinks from a custom menu. If you’re not up for a snack yet, there are other units that can be used for simple Wi-Fi internet browsing, giving beachgoers a general firsthand experience using the Yoga Tablet units.

Aside from showcasing the Yoga Tablets, the shop also has a photomosaic booth, where interested customers can stop by for a free instant photomosaic snapshot. As it is promotional event after all, small PR events are to be scheduled at the place from time to time during the event’s period. There are even upcoming Beach Yoga events there, because apparently you can’t just get one Yoga Tablet without showing off the real thing.

The choice to specifically use the Yoga Tablet 8 in their marketing is for course no accident. Aside from its relatively easy usability and handiness, 7-inch tablets and other models with similarly-sized form factors are actually enjoying a considerable level of popularity in Japan’s tablet market for the past few years.

The Lenovo House Beach Marche is open to all potential customers till the end of August.

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